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The (true) story of J—A cautionary tale

  • "I decided to pursue my career as an online writer," —J told me.
  • Nice! Do you have a strategy?
  • Nah, I will start writing consistently and see where it leads me. Plus, I'm following some top writers on YouTube and LinkedIn, and I think I can do this!
  • Knowing that's the recipe for disaster— Please, let me help you. Consistency without a plan never works.
  • Don't worry, I just want to explore. My wife is going to kill me for quitting my job, but I know I can do this.


6 months later

  • Hey, J! How are you doing? How is the writing going?
  • Honestly? Not good. The algorithm hates me, but I keep trying. I bought 2 courses, and I think I'm into something...
  • You're risking too much, J. Let me help you.
  • Don't worry, my wife wasn't happy because I'm using the credit card, but I know it will work this time. I wish I had bought them before!


6 months later

  • Hi J! I haven't seen you very active on the platform lately, are you okay?
  • I'm looking for a job. I did my best; I tried everything, but it was impossible. I've been on and off of the platform for the last month. I hate this so much that I was going to close my account. I decided to keep it open, but I'll post a maximum of twice a week.
  • Why don't you let me help you? You could make your first client with me in less than a month.
  • To be honest, I can't afford anything now. I'm broke, I need a job, and I hate social media now. My wife wants to divorce, and my kids are ashamed of me. I'm in a really dark place. You don't know how much I regret this.


This is a true story. The last conversation happened a month ago. And what it's worse. I knew exactly what was going to happen.

I never told J, but I care for him, so I checked his profile now and then and felt sorry because I knew his strategy and offer couldn't win him a client. It was a big no.


But you can't force the help on anybody. It's their choice.


Unfortunately, J is not the only story I've known. It keeps happening. I've worked with many "J" since I started working online.


Imagine if he had asked for help at the beginning.


In a month, he would have his online business up and running and a first client; in another month, more clients and a consistent personal brand and content creation strategy. He would get his money back in less than 3 months.


Instead, he wasted 1 year, spent money on impersonal courses, lost his savings, and maybe his family. All seasoned with anxiety, feelings of frustration, and his self-esteem falling down the drain.


What a loss. I feel for him.


It could have gone differently, but he was playing a lottery: sometimes you win, sometimes you lose.


Hiring a professional and following a lead guarantees success.


That's the difference.


Many professionals expect to get clients, but they are horrible clients themselves. If you're not willing to invest money in yourself, why should others?


I can help you write a very different story.

She helped me value and market myself as a creative

Carmen is a great coach. She will shake you by the lapels and challenge your assumptions. I mean that in the best possible way! She helped me to work through various pain points around valuing and marketing myself as a creative. You won't regret working with her. I'm glad that I did. Highly recommended!

James Garside

Freelance multimedia journalist

She makes everything seem very easy

It's a pleasure to talk with Carmen. She's very creative and an excellent communicator, making everything seem very easy and guiding you through the process step by step with the right tips. It's very easy to connect with her; her authenticity is inspiring!

Claudia Boglio

Co-founder of INFINITO | Expert in brand and corporate identity

How can I help you?

How can I

help you?

I have them for all tastes, fresh out of the oven, ma'am!

As a business coach, I spent years helping professionals build or revamp their online businesses in a three-month coaching program. In the meantime, I studied online writing and copywriting from the best marketers and writers, and coached 100+ professionals in content creation to help them build a personal brand that shows their personality.


I'm currently switching to a key-in-hand business solution where we design together your ideal business first.


Then I write your irresistible offer, and build your client-centered LinkedIn profile as an efficient sales page with a new design, featured section, headline, and about me section.


It's also the best vitamin shot for stagnant businesses.


As this is my first time offering a turnkey business, I'm temporarily charging a no-brainer price. If you want to know more before the offer is gone, email me "turnkey business" and I'll send you all the information.

Send me the turnkey business offer

Want a VIP pass to be the first to know about my workshops and get daily tips on online entrepreneurship and personal branding?

She knows her stuff and is so generous about sharing what she knows!

I highly recommend Carmen for her writing, coaching, and Excel spreadsheet expertise! Carmen knows her stuff and is so generous about sharing what she knows! Don’t pass up an opportunity to work with Carmen. She’s fantastic!

Anastasia Forrest

Broker Associate at EXP Realty | Sober Coach | Sound Healer | Author

She helped me find opportunities where

I saw closed doors.

Carmen’s bubbly personality is contagious which gets you to take action. She’s a very intuitive guide and knows which questions to ask every time. I found her one-to-ones very enlightening and helped me to see opportunities where I saw closed doors. She is very caring with all the members of her community and groups she creates and helps people bond genuinely to help each other. After a few months down the line, I’m still in contact with her and some members of her coaching sessions. So the benefits of her teachings go beyond her courses and sessions.

Alicia Domínguez

English philologist, writer, independent researcher, and Gothic magazine owner.

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Carmen Ballesteros Castillo

Your First Online Clients... of many

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Carmen Ballesteros Castillo

Your First 3 Online Clients

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